"Lasunka" at SIAL Paris 2026: How Ukrainian Flavor Conquered the Capital of Global Gastronomy
Paris always knows how to surprise its atmosphere, but in mid-October, the heart of the global food industry beat to a special rhythm. From October 17 to 21, one of the largest and most influential events in the FMCG world – the SIAL Paris 2026 exhibition – took place.
Thousands of companies from around the globe, along with hundreds of thousands of buyers, distributors, and experts, gathered in Paris to determine the future direction of the gastronomic market for the coming years. "Lasunka" proudly represented Ukraine among the international leaders in the frozen dessert market.
What is SIAL Paris, and why is it significant for "Lasunka"?
SIAL Paris is more than just an exhibition; it is a global innovation hub where trends for the food industry are born. Having the opportunity to showcase a product here means stepping into the ring with the very best.
For us, participating in SIAL Paris 2026 served several strategic goals:
- Expanding our export footprint: presenting our product range to international retail chains and distributors from Europe, Asia, and the Middle East.
- Confirming high standards: demonstrating that Ukrainian products – in terms of ingredient quality, production safety, and design creativity – are on par with global industry giants.
- Analyzing global trends: identifying the direction of the dessert market and bringing fresh ideas back to Ukraine.
How did "Lasunka" impress a discerning audience?
The "Lasunka" stand became a true focal point for exhibition attendees. Our flagship products and new releases – crafted in accordance with the strictest international quality standards – took center stage:
- The legendary "Gran-Prix" line: a sophisticated, large-sized cone featuring exquisite toppings and a rich-flavored profile, which became a true highlight of our portfolio for European buyers.
- The "Stakan Velyka N" series: a timeless classic that never goes out of style. Its authentic dairy taste and generous portion size caught the eye of those who appreciate traditional, premium ice cream.
- Trendy desserts – "Kyiv Ice Cake" and "New Praga Ice Cake": these single-serve cups, which reimagine famous cakes in ice cream form, garnered numerous compliments for their complex textures and rich flavor profile.
- Innovative "Bubble Rice" ice cream bar and the sophisticated "Matcha Cream": a playful interplay of textures with crunchy spheres in "Bubble Rice" and the subtle, nuanced flavor of a superfood in "Matcha Cream" demonstrated that "Lasunka" has a keen sense for global gastronomic trends.
- A special point of pride – "Dnipro Charivnyi": a dessert with a unique soul and rich flavor, which proudly represented our home city on the international stage.
Key Takeaways and Impressions from the Exhibition
Over five days of intensive work, the Lasunka team held numerous meetings and negotiations:
- International Interest: the exhibition opened dozens of new opportunities for introducing Lasunka products to markets across the EU and the Middle East.
- A Ukrainian Brand as a Mark of Quality: international industry experts highlighted the high level of technological sophistication in our production processes and our modern approach to packaging.
- Inspiration for the Future: we returned from Paris with the clear conviction that Lasunka is moving in the right direction by adapting global trends to the tastes of our consumers.
Moving Forward!
Participating in SIAL Paris 2026 is more than just another achievement for the brand; it is a significant step in the company’s global development strategy. We have proven that Ukrainian ice cream can win hearts from the very first spoonful – whether enjoyed in Kyiv, Dnipro, or Paris.
Thank you to everyone who supports "Lasunka" on this journey! Stay tuned for even more delicious news and new horizons!
